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PJ Dieffenbach is the founder of The Web Mavericks and a 26-year digital marketing veteran. He’s built 1,400+ websites, managed $15M+ in ads, and helped clients ranging from local service companies to Kraft Foods, FedEx, PayPal, and the London Stock Exchange. PJ created the SmartSite framework and teaches no-fluff sessions on AEO (Ask Engine Optimization), local SEO, AI receptionists, and social media that actually converts. Based in East Tennessee, he’s known for practical playbooks that turn clicks into customers.
Shift from Keywords to Conversations
– Why people no longer search with “keywords” but ask questions in natural language.
Direct Answers, Not Just Links
– How AI tools are replacing long lists of links with immediate answers.
Personalized & Contextual Responses
– How AI tailors answers by location, history, and preferences.
Multimodal Search Evolution
– Text, voice, images, video: AI engines respond to it all.
Trust in AI Summaries Over Ads
– Why users skip ads and trust AI engines to filter results.
SEO Saturation & Competition
– Billions of websites can’t compete — AI filters the noise.
Rise of Voice Search & AI Assistants
– Over 50% of searches by 2025 are conversational.
Ask Engines Keep Users Inside Their Ecosystem
– Why your website won’t get clicked unless AI chooses you.
AI assistants (ChatGPT, Gemini, Siri, Alexa)
Map packs & “near me” results
Review platforms
Social proof sources
✅ What “Answer Hubs” are and how to get listed in them
✅ Why FAQs and online directory listings are more important than ever
✅ How to write AI-optimized marketing hooks and ad copy
✅ The tools that make your copy more “AI-readable”
✅ The new AEO/SEO hybrid model that actually works
Local businesses who want to dominate “near me” searches
Coaches, consultants, and professionals who need to be the trusted answer in their niche
Small business owners who want to future-proof their visibility
No hard pitch. If we’re not a fit, we’ll tell you and point you to next steps.
AOE stands for Ask Engine Optimization—it’s the next evolution of SEO. Instead of just optimizing for Google, AOE prepares your business to show up in AI assistants, voice searches, map packs, reviews, and social platforms where people are asking for answers.
SEO is about ranking on search engines. AOE is about being the trusted answer no matter where or how people ask questions—whether through Siri, ChatGPT, Google Maps, or online reviews.
Local businesses, service providers, coaches, consultants, and small business owners who want to make sure their brand shows up when potential customers are looking for solutions.
Nope. This session is designed for business owners and marketers. We’ll explain concepts in plain English and give you actionable steps you can use right away.
Plan for about 45–60 minutes, including time for Q&A at the end.
A clear understanding of:
-What AOE is and why it matters now
-Where your brand must show up to win
-The first 2–3 steps to take immediately
Absolutely. Just share the signup link—this is a free session, and the more small businesses we help, the better.