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PJ Dieffenbach is the founder of The Web Mavericks and a 26-year digital marketing veteran. He’s built 1,400+ websites, managed $15M+ in ads, and helped clients ranging from local service companies to Kraft Foods, FedEx, PayPal, and the London Stock Exchange. PJ created the SmartSite framework and teaches no-fluff sessions on AEO (Ask Engine Optimization), local SEO, AI receptionists, and social media that actually converts. Based in East Tennessee, he’s known for practical playbooks that turn clicks into customers.

How to consolidate CRM, Automations, 2-Way Texting, Webchat, Missed Call Text Back, Reputation & Reviews, Email, Social Planner, Payments, and Voicemail Drops into one system.
The “Lead-to-Booked” blueprint: capture, route, nurture, and convert—without manual chasing.
Proven automations you can copy: instant speed-to-lead, review growth, no-show recovery, and pipeline tracking.
AEO-ready SmartSite flows that turn cold clicks into warm conversations.
Real accounts, real dashboards: what high-performing setups actually look like.
Capture & Chat: Forms, chat widgets, missed-call text back
Convert: Pipelines, tasks, and speed-to-lead automations
Nurture: SMS/email workflows, voicemail drops, calendars
Reputation: Review requests that actually get answered
Social & Email: Planner, templates, and bulk campaigns
Payments: Quotes, invoices, and pay-now flows
Q&A + Next Steps: Exact checklist to implement this week
Implementation Checklist PDF: “Go High Level Starter Stack”
Snapshot Map: Our core automations, visualized
Offer: Complimentary quick-look audit to identify your fastest wins
No hard pitch. If we’re not a fit, we’ll tell you and point you to next steps.
Beginner-friendly. We show exactly what to click.
No—watch first; we’ll share options at the end.
Yes—register and we’ll send it.
Yep. We’ll outline done-with-you and done-for-you paths..

