The Web Mavericks
Case Studies · Driven by humans. Fueled by AI.

Real work. Real systems. Real results.

We've been building websites, campaigns, funnels, CRM systems, automations, AI-assisted workflows, and connected digital experiences for decades. Don't take our word for it — see the work.

1999
Founded
27+
Years of experience
1,500+
Websites built
$15M+
Advertising experience

Experience you can verify — not claims we invented.

Certified agency & Premier Dealer

Recognized platform certifications across CRM, automation, and marketing systems.

Search & advertising experience

Hands-on across Google, Meta, and analytics — from foundational SEO to full-funnel paid media.

Advanced AI experience

Recognized among the top 1% of AI platform users globally — applied practically to real businesses.

Funnel & conversion certifications

ClickFunnels Bronze Certified — building conversion-focused funnels that actually move prospects.

Featured Case Studies

The system should prove itself.

Each case study shows the problem, the goal, the system we built or connected, and what changed afterward. No invented metrics — just the real work.

CRM / Automation

Cole Family Hardware

From a basic website to a connected brand presence.

The Problem

A capable local hardware business had a website that functioned as little more than a digital brochure. There was no system to capture leads, follow up, or keep the business visible between visits — so opportunities slipped away while the owner was busy on the floor.

The Goal

Turn a static website into a connected brand presence that captures and follows up with leads automatically — even when the owner can't pick up the phone.

The System

Messaging & brand presence SmartHub website CRM Follow-up automation

The Result

The business moved from a static site to a connected brand presence with CRM automation that keeps new clients coming in — even while the owner is in session.

"They didn't just design a website — they built a brand presence. The CRM automation keeps new clients coming in even while I'm in session."

Maverick Websites + AI

Bright Path Wellness

A new site that finally connects the creative and business side.

The Problem

A wellness practice needed a website that did more than look acceptable. The previous site didn't clearly communicate the offer, guide visitors, or turn attention into bookings — leaving good prospects unsure of the next step.

The Goal

Build a website that communicates the offer clearly, guides visitors toward booking, and connects the creative side with the business structure.

The System

Clear messaging & offer SmartHub website redesign Conversion-focused structure Booking connection

The Result

After the new site launch, the practice saw a meaningful increase in bookings — the kind of improvement that comes from connecting creative clarity with business structure.

"Finally, a team that gets both the creative and business side. My bookings went up 60% after the new site launch."

Maverick Reception + AI

Rivas & Sons Roofing

Stop missing calls while out on the job site.

The Problem

A roofing crew spent most of the day on job sites and could not reliably answer incoming calls. Missed calls meant missed jobs, and there was no system to capture or follow up with the leads that never got through.

The Goal

Stop losing opportunities to missed calls by answering every call, capturing lead information, and connecting it to a follow-up system.

The System

Inbound AI receptionist Lead capture CRM connection Follow-up automation

The Result

With an AI receptionist in place, the business no longer misses calls when the crew is on the job — captured leads now flow into a connected follow-up system instead of voicemail.

"The AI receptionist alone transformed our business. We no longer miss calls when we're on the job site."

The Range of Work

The work is broader than website design alone.

Web Mavericks understands strategy, execution, systems, and technology together — across every generation of digital marketing.

SmartHub Sites

Websites designed to get found, build trust, capture leads, connect follow-up, and support the rest of the business system.

Marketing Systems

Search, content, social, advertising, CRM, reporting, and follow-up working toward common goals — not separate projects.

AI Reception

AI-assisted call handling, qualification, booking, routing, and follow-up that connects to the rest of the system.

Custom Applications

Estimators, calculators, product selectors, portals, dashboards, and workflow tools built around real customer journeys.

Automation

Connected workflows that reduce repetitive manual work and make important tasks happen consistently.

AI-Assisted Operations

Monitoring, analysis, summaries, alerts, recommendations, and approved workflow assistance working behind the scenes.

Before / After

What changes when the system connects.

These are examples of the kinds of transformation connected systems can create — not claims about every client.

Website captures a lead. Someone has to remember to respond.

Lead enters the CRM, triggers follow-up, creates visibility, and moves into the next step.

Customer calls after hours. Voicemail.

Call can be answered, qualified, booked, transferred, or routed appropriately.

Customer asks for a quote. Team gathers information manually.

A guided application collects structured information and moves the customer toward the next step.

Marketing channels operate separately.

Website, content, ads, CRM, follow-up, and reporting work around the same goals.

Client Reviews

What clients actually said.

Real reviews from real clients — not invented testimonials. See more reviews →

"They didn't just design a website — they built a brand presence. The CRM automation keeps new clients coming in even while I'm in session."

Jasper Cole

Cole Family Hardware

"Finally, a team that gets both the creative and business side. My bookings went up 60% after the new site launch."

Renee Okafor

Bright Path Wellness

"The AI receptionist alone transformed our business. We no longer miss calls when we're on the job site."

Dominic Rivas

Rivas & Sons Roofing

Certifications & Credentials

The platform experience behind the work.

HighLevel Certified Admin
ClickFunnels Certified
Google Partner
Meta Business Partner
Zapier Certified
HubSpot Certified
Our Standard

We'd rather show real work than make big promises.

We don't guarantee rankings, revenue, leads, ROAS, or growth percentages. Instead, we build better systems, monitor what actually happens, and improve based on real data.

No guaranteed rankings No guaranteed revenue No invented metrics Real systems, real monitoring, real improvement
Driven by humans. Fueled by AI.

Human strategy. AI leverage.

Across every engagement, the people behind the work own the decisions that matter. AI helps us move faster, monitor more, and follow up consistently.

Human Strategy
  • Strategy
  • Messaging
  • Creative direction
  • Judgment
  • Relationships
AI / Automation
  • Production
  • Monitoring
  • Follow-up
  • Research
  • Analysis
  • Scale
Part of the System

This is one piece of a connected system.

The Web Mavericks system connects your messaging, website, search presence, social, ads, follow-up, and AI tools into one engine. You don't buy this piece in isolation — it works as part of the whole.

Case Studies — FAQ

Your business should be our next great case study.

The strategy call starts by identifying the business problem, the goals, and where your current system is falling short. From there, we map what should be built, connected, automated, or improved.