Real People Behind the System.
The Web Mavericks combines experienced human strategy, creativity, and judgment with AI-powered execution, monitoring, and follow-up. This isn't an AI-driven software setup — it's a team of practitioners with the leverage of AI behind them.
A team of strategists, creatives, builders, and AI specialists.
The Web Mavericks is a team and a system — not a one-person operation. Each person owns their part of the connected engine, and every bio is focused on how that experience helps your business get found, get noticed, and grow.
PJ Dieffenbach
With over 30 years of marketing experience and 30 years running successful businesses, PJ leads strategy and systems architecture. He's hands-on across websites, SEO, social media, paid ads, funnels, CRM, automation, content, and AI — and he's still actively testing the tools the agency recommends.
Dana Mitchell
Keeping the team organized and ensuring every client gets the attention they deserve.
Kendra Soto
Your main point of contact, ensuring your marketing systems are running smoothly and delivering results.
Josh Walker
Crafting beautiful, high-converting designs that make your business stand out from the competition.
Jess Miller
Based in Nashville, Jess has a way with words that makes even the driest topics feel worth reading. From social posts to blog content to PR blasts, if it needs writing, Jess probably wrote it.
Raul Martinez
Raul lives and breathes search — he's the one behind the formulas and strategy that get our clients found, whether that's a Google search or an AI assistant giving an answer.
Specialists We Bring In
Trusted contractors who step in on specialized projects — branding, technical copywriting, and more.
Maya Chen
Branding & Logo Design
Maya brings a design eye to the team, stepping in on logos and brand identity projects when a business needs a fresh visual direction.
Brandon Cole
Copywriting
Brandon's the one we call in for the big, technical writing projects — the kind that need someone who can make complicated things clear.
PJ — founder, strategist, still hands-on.
PJ founded The Web Mavericks and still leads strategy and creative direction. He's actively involved in client work — but the company doesn't depend on one person. The team carries the system alongside him.
Founded in 1999
Building websites and digital presence since the beginning — through every generation of the web.
1,500+ websites built
Real, hands-on website experience — not a dashboard someone else reads.
$15M+ in advertising experience
Real campaign management across Google and Meta — strategy and execution together.
Hands-on across the whole system
Websites, SEO, social, funnels, CRM, automation, content, AI — still actively testing every tool we recommend.
The team drives the strategy. AI is the leverage.
AI is not the strategy. Our team owns the decisions that matter — strategy, messaging, creative direction, offers, quality control, and relationships. AI and automation help us move faster, monitor more, and follow up consistently. It never replaces the people accountable for the outcome.
- Strategy
- Messaging
- Creative direction
- Offers
- Quality control
- Relationship management
- Sales judgment
- Research
- Production
- Monitoring
- Organization
- Follow-up
- Analysis
- Efficiency
The Personality Behind the Brand
Independent, practical, experienced, curious — and focused on results over hype. Not theatrical, just how we actually work.
Independent
We build our own systems and test our own tools rather than reselling someone else's playbook.
Practical
Results over hype. If it doesn't help the right people find and choose you, it doesn't stay.
Curious
We're still actively testing new tools, channels, and AI systems — the leverage keeps growing.
Willing to test new ideas
We'd rather run a small experiment and learn than over-plan and never ship.
Proof Behind the People
Real experience, real partnerships, real results — laid out plainly, secondary to the team and philosophy above.
27 years of experience
Hands-on across websites, SEO, social, ads, and automation.
Certified partners
Recognized platform certifications and integrations.
Real reviews
Feedback from real business owners, not invented claims.
Case studies
Documented client results you can review.
Certified Partners & Integrations
Proud Member Of Local East Tennessee Chambers
Good businesses should not stay invisible simply because they don't have the time or systems to market themselves consistently.
That's the kind of problem The Web Mavericks exists to solve. We build the connected business system so good businesses can stop being the best-kept secret in their market — and start getting found, noticed, and chosen.
This is one piece of a connected system.
The Web Mavericks system connects your messaging, website, search presence, social, ads, follow-up, and AI tools into one engine. You don't buy this piece in isolation — it works as part of the whole.
Our Team — FAQ
Let's Talk About Your Visibility Problem.
Start a conversation with the team — not a product catalog. We'll look at where your business is overlooked and how a connected system would apply to you.