Meet the People Behind the Systems.
Real people, real roles — not a faceless agency.
PJ Dieffenbach
Founder
With over 30 years of marketing experience and 30 years running successful businesses, PJ leads strategy and systems architecture.
Dana Mitchell
Office Manager & Executive Assistant
Keeping the team organized and ensuring every client gets the attention they deserve.
Kendra Soto
Client Success & Account Manager
Your main point of contact, ensuring your marketing systems are running smoothly and delivering results.
Josh Walker
Lead Designer
Crafting beautiful, high-converting designs that make your business stand out from the competition.
Jess Miller
Content & Social Media
Based in Nashville, Jess has a way with words that makes even the driest topics feel worth reading. From social posts to blog content to PR blasts, if it needs writing, Jess probably wrote it.
Raul Martinez
SEO & AI Search
Raul lives and breathes search — he's the one behind the formulas and strategy that get our clients found, whether that's a Google search or an AI assistant giving an answer.
Extended Team
Maya Chen
Graphic Design
Maya brings a design eye to the team, stepping in on logos and visual work when a project calls for a human touch.
Brandon Cole
Copywriting
Brandon's the one we call in for the big, technical writing projects — the kind that need someone who can make complicated things clear.