The tools changed.
The job didn't.
We've been helping businesses adapt to digital change since 1999. Now we bring websites, marketing, CRM, automation, AI, and custom applications together into connected growth systems — so your business gets found, responds faster, follows up consistently, and gets more done.
More tools aren't the answer. A smarter system is.
Most businesses collect websites, software, marketing channels, vendors, CRM tools, automation, AI subscriptions, and add-ons — one at a time, over time. That creates activity, but not necessarily a system. Web Mavericks connects the pieces around the business goal — so each part supports the others instead of competing for budget and attention.
27 years of building what businesses need next.
Websites & Digital Presence
Started building websites when most businesses didn't have one yet.
Search, Ads, Content, Social, Funnels, Analytics
Watched digital marketing grow — and helped businesses keep up with each wave.
CRM, Automation, Lead Tracking, Follow-Up
Saw the gap between marketing and sales — and started connecting it.
AI-Assisted SmartHub Sites, Apps, Agents & Connected Growth Systems
AI makes execution faster and systems more capable — but the fundamentals still do the work.
We didn't abandon the fundamentals. We built on top of them.
One system. Four stages. All connected.
Not four unrelated services — four connected stages of one growth system, built around your business.
IMPLEMENT
We select, configure, build, train, and connect the right tools, systems, and AI capabilities for the business.
AUTOMATE
We automate approved repetitive work so important tasks happen consistently and fewer opportunities fall through the cracks.
MANAGE
We help monitor and manage marketing, workflows, campaigns, follow-up, and connected systems alongside the client's team.
OPTIMIZE
We combine AI analysis, business data, and human experience to identify problems, uncover opportunities, and continuously improve performance.
Experience you can verify — not claims we invented.
27+ years in digital marketing
Hands-on across websites, SEO, social media, paid ads, funnels, automation, CRM, content, and AI — still actively testing every tool we recommend.
1,500+ websites built
From the first websites of the late '90s to modern SmartHub Sites and custom applications — real builds, not theory.
$15M+ in advertising experience
Real campaign management across Google and Meta — not a dashboard someone else reads.
The whole system, not one piece
We understand websites, marketing, conversion, CRM, automation, AI, follow-up, and application building as one connected system.
We see the whole journey — and build around it.
We see the whole journey
We don't treat website, ads, CRM, follow-up, AI, and automation as separate islands. They're parts of one system — and they only compound when they're wired together.
We build around the business
Technology should fit the business goal, not force the business into an arbitrary tool. If the workflow needs a custom app, we build it. If an existing tool works, we use it.
We use AI practically
AI helps monitor, execute, analyze, organize, and support approved work. It's leverage — not a replacement for judgment, relationships, or the decisions that matter.
We know when not to use AI
Sometimes a simple workflow, a human conversation, or basic automation is the better answer. We don't add AI just because it's new — we use it where it genuinely improves the experience.
We can build what's missing
If the customer journey needs an estimator, calculator, portal, app, workflow, dashboard, or other purpose-built tool, we can build it into the system.
The human is the captain.
AI is the crew.
Humans provide the strategy, judgment, relationships, accountability, and the decisions that matter. AI helps with the work that can be monitored, drafted, organized, and executed inside approved rules. The point isn't replacing people — it's helping good people get more done with better systems.
AI doesn't run your business. It helps you run it better.
- Strategy
- Judgment
- Relationships
- Accountability
- Experience
- Creativity
- Context
- Important decisions
- Monitoring
- Repetitive work
- Drafting
- Analysis
- Summaries
- Organization
- Follow-up
- Recommendations
PJ Dieffenbach — Founder & Lead Strategist
PJ founded The Web Mavericks in 1999 and has been building websites and marketing systems ever since. With 27+ years across websites, SEO, social media, paid advertising, funnels, CRM, automation, content, and AI — he's still hands-on, still testing new tools, and still the one making sure the technology fits the business instead of the other way around.
Experienced Guides, Not a One-Person Show.
The Web Mavericks is a team — strategists, designers, content specialists, and AI and search experts — each accountable for their part of the connected system. PJ leads strategy, but the work is done by people who know your business, with AI and automation supporting the execution underneath.
Meet the TeamOutcomes first. Tools second.
Here's what we help your business accomplish. The individual tools are secondary — they serve the outcome.
Get Found
Search, AI search, content, visibility
Get Chosen
Messaging, trust, website, customer experience
Turn Interest Into Action
Forms, apps, booking, calls, interactive tools
Follow Up Better
CRM, email, SMS, AI-assisted communication
Run Marketing Consistently
Content, social, ads, monitoring, optimization
Reduce Manual Work
Automation, AI agents, workflows, custom apps
See What's Happening
Reporting, dashboards, monitoring, alerts
Technology is a tool. The business goal comes first.
What We Don't Do
- We don't recommend AI simply because it's new.
- We don't build custom software when an existing tool solves the problem well.
- We don't automate processes that should remain human.
What We Ask First
- What needs to happen?
- Where is friction occurring?
- What is being lost?
- What should stay human?
- What can technology help with?
- What should be connected?
Good fits — not arbitrary rules.
Discover · Design · Build · Manage · Optimize
The same five stages, whether we're building a SmartHub, a custom app, or a full AI workforce.
DISCOVER
Understand the business, customer, goals, bottlenecks, and current systems.
DESIGN
Map the right customer journey and business system.
BUILD
Create and connect the SmartHub, apps, marketing, CRM, automation, AI, and workflows.
MANAGE
Help execute and maintain the appropriate parts of the system.
OPTIMIZE
Review what's happening and improve over time.
Businesses don't need more marketing noise. They need systems that help people say yes.
The best technology makes a business feel simpler, not more complicated. Growth shouldn't depend on someone remembering every step. That's what we build — systems that help good businesses get found, get noticed, and get chosen.
Certified Partners & Integrations
Proud Member Of Local East Tennessee Chambers
Why Us — FAQ
Let's build the system your business actually needs.
Start with the business problem — where opportunities are being lost, what's disconnected, what should stay human, and what should be built, connected, automated, or improved. We'll help map the system.