FAQ · Driven by humans. Fueled by AI.
Everything You Want to Know About the System.
The Web Mavericks system is one connected set of AI-powered products — not a menu of disconnected services. Here's how it works, what's included, and how the pieces fit together.
Maverick Core
$797/month · complete foundation
Maverick Growth
$1,297/month · more content & video
Maverick Authority
From $1,997/mo · strategy call
The System & Packages
It's one connected business visibility system — not a menu of disconnected services. We combine messaging, website and funnels, SEO and AI search, social media, Google Business Profile, an AI receptionist, CRM, email, SMS, automation, reviews, and reporting so your business is easier to find, notice, and choose. Driven by humans. Fueled by AI.
Because each piece works better when the others support it. Social creates visibility and content signals. Search helps people discover you. The website gives visitors a place to understand and trust you. The CRM and follow-up turn attention into movement. When these are disconnected, leads slip through the cracks. One connected system prevents that.
Core is the complete connected visibility foundation: a SmartHub website or funnel foundation, daily social content (roughly 250 posts and placements per month across up to six destinations), a weekly SEO / AI-search blog, Google Business Profile optimization and posting, an inbound AI receptionist, CRM, email marketing, SMS marketing, basic automation, reviews and reputation, plus tracking and reporting. Core does not include short-form video.
Growth adds more: heavier social content, short-form video (roughly 3 per week), about 8 SEO / AI-search blog posts per month, deeper on-page optimization, stronger Google Business Profile activity, deeper automation and follow-up, and 10 new image ads per month added to your creative library. It also includes the full connected system from Core.
Authority is a customized high-intensity visibility system for businesses ready to push harder — higher content volume, more video, advanced SEO and AI search, deeper authority content, more funnels, campaign development, advanced automation, customized AI-agent workflows, and paid advertising management where appropriate. Because it's customized, Authority starts at $1,997/month and is scoped on a strategy call.
Core gives you the complete connected foundation. Growth adds more content, short-form video, more blog and search activity, image ad creative, and deeper automation and follow-up. If you want video and a more aggressive content and visibility engine, Growth is the step up.
Authority is customized to your business and market — higher content volume, more video, advanced search and AI-search work, campaign development, and potential paid ad management. The scope varies, so the starting point is $1,997/month and the final plan is defined together on a strategy call.
Authority is built around your specific goals, market, and competitive situation. There's no fixed menu that fits every Authority client, so we scope it together on a call rather than asking you to pick a button.
The public Web Mavericks offer is one connected business system because each piece performs better when it's supported by the others. If you're looking for one specific outcome — like SEO, social media, or a website — the relevant solution page explains how that capability fits inside the system, and the strategy call helps map it to your situation.
Social content performs better when it's tied to the website, search visibility, CRM, follow-up, reviews, and other visibility assets, so the public offer is the connected system. The social media page explains the social portion of each package in detail.
Modern search visibility is influenced by content, social signals, reviews, and the website itself, so SEO works best inside the connected system. The SEO and AI search page explains the search portion of each package.
A website performs better when it's supported by search, content, social visibility, follow-up, reviews, and CRM, so the public offer is the connected system. The websites and funnels page explains the website and funnel portion of each package.
No. Each package is priced as a complete system, not a per-platform service. Whether you use two social destinations or all six, the monthly price stays the same — the value is in the connected system, not in turning pieces on and off.
Social Media
Core includes approximately 250 posts and placements per month across up to six destinations — daily text content where supported, daily Facebook and Instagram Stories, roughly 3 image-and-caption posts per week, and Google Business Profile posting. Growth adds short-form video and a broader creative rotation.
Up to six profiles or destinations are included. We'll help you choose the right platforms for your audience rather than posting everywhere for its own sake.
No. Core does not include short-form video. Short-form video (Reels / Shorts-style content, roughly 3 per week) starts in Maverick Growth.
Core includes approximately 250 posts and placements per month across up to six destinations. Growth increases the volume, adds short-form video, and broadens the creative rotation. Authority is customized.
Maverick Search + AI
Core includes roughly 1 optimized blog post per week (about 4 SEO / AI-search-focused posts per month). Growth includes about 8 per month with deeper optimization. Authority is customized for higher content volume.
Yes. Core includes foundational ongoing SEO, AI-search / answer-engine visibility support, on-page optimization, local SEO support, internal linking improvements, and ongoing search visibility monitoring.
It's helping your business get found not just in Google, but in AI tools like ChatGPT, Perplexity, and other answer engines. We support it through useful content, clear business information, authority signals, and consistent presence across channels.
No. Search visibility depends on competition, your market, site authority, content quality, technical factors, and time. We don't promise guaranteed rankings — we focus on building the connected presence that improves your visibility over time.
Yes. Consistent social content creates visibility signals and discovery opportunities that support broader search and brand visibility. That's one reason social media is part of the same system as SEO.
Yes. Core includes Google Business Profile optimization and ongoing posting. Growth includes more frequent Google Business Profile content.
Maverick Reception + AI
It can answer incoming calls, handle common questions, capture lead information, identify what the caller needs, support appointment booking, and connect that information into your CRM so follow-up can begin.
Yes. The AI receptionist can handle incoming calls outside regular business hours so missed calls don't become missed customers. Exact behavior depends on configuration.
It can support appointment booking and lead routing where configured, connecting into your calendar and CRM.
Yes. Captured lead information flows into your CRM so the opportunity is tracked and follow-up can begin automatically.
A basic inbound-only AI receptionist may be available separately as a limited standalone option for businesses that only need basic incoming-call coverage. That is not the same as the full connected business system. The Maverick packages connect the receptionist to the larger marketing and follow-up system.
Maverick CRM + AI
Yes. Core includes a CRM with contact management, a sales pipeline, forms, calendar tools, and reporting.
Yes. Email marketing capability is part of the connected system — for lead follow-up, appointment reminders, nurture, customer communication, review requests, and reactivation campaigns.
Yes. SMS marketing capability is included in the same way, for follow-up, reminders, and customer communication where appropriate.
Yes. Basic automations and lead follow-up tools are included in Core. Growth adds deeper automation and follow-up workflows, and Authority includes advanced, campaign-specific automation.
Yes. Review-request capability is part of the reviews and reputation portion of the system, and it connects to your CRM and follow-up.
Yes. The CRM organizes your opportunities and pipeline so your team can see who needs follow-up and what the next step is.
Paid Advertising
No. Ad spend is never included in the monthly package price. You control and pay your own advertising budget.
Yes. Growth includes 10 new image ads per month built around strong Hook / Story / Offer concepts, added to your ad library as campaign-ready creative.
No. Growth includes 10 new image ads per month but does not automatically include ongoing media buying or campaign management.
If advertising setup is required, there's a one-time $250 setup fee to configure the required advertising infrastructure. It's not automatically waived.
You do. Ad spend is always separate from the monthly package price, and you control your own budget.
Authority may include paid advertising management where appropriate, depending on your goals and strategy. Because Authority is customized, the exact scope is defined on a strategy call.
Humans & AI
No. Our team owns strategy, messaging, offers, creative direction, judgment, and relationships. AI helps with production, research, monitoring, follow-up, organization, and scale. Driven by humans. Fueled by AI.
People do. The human team decides what to build, what to optimize, what the offer is, and what the messaging should be. AI supports execution — it doesn't set the strategy.
No. AI supports the team rather than replacing people. It handles routine tasks and follow-up so your people can focus on relationships, judgment, and higher-value conversations.
Humans drive the strategy. AI is the leverage. We use multiple specialized AI systems for production, monitoring, follow-up, and analysis — but the creative direction and decisions stay with the team.
Maverick Websites + AI
It's the central authority and visibility hub — built with clear messaging, customer-focused structure, trust and proof, strong calls to action, an SEO and AI-search foundation, lead capture, and CRM and AI-receptionist connections. Your website is the hub; funnels are the focused conversion paths.
Yes. We build focused sales funnels and landing experiences for specific offers, campaigns, services, promotions, webinars, events, lead-generation opportunities, and product launches.
Your website is the hub — it builds authority and gives visitors the full picture. A funnel is a focused conversion path with one clear action, used for specific offers, campaigns, or lead-generation opportunities where a visitor shouldn't have to navigate the whole site.
Yes. We can redesign an existing site using the SmartHub approach, or build a new foundation as part of the system.
Yes. Every website is built with an SEO and AI-search foundation, and the system adds ongoing content, optimization, and local visibility work.
Yes. Website forms, lead capture, and the AI receptionist all connect into your CRM so leads are tracked and followed up.
Onboarding & Working Together
We kick off onboarding, gather what we need about your business, clarify your messaging and offers, and begin building or connecting the pieces of your visibility system.
It varies by package and how much existing material you have. We'll give you a clear timeline during onboarding rather than a one-size-fits-all estimate.
Access to relevant accounts, some background on your business and customers, and your input on messaging, offers, and goals. We guide you through exactly what's needed.
More involved at the start as we clarify your message and offers, less so once the system is running. You're always in the loop, but the goal is to take the daily marketing workload off your plate.
The strategy call is a free, no-obligation conversation about your business, your goals, and what's keeping you invisible. We look at your current marketing, identify the biggest gaps, and recommend the right next step — whether or not that involves us.
Still have questions? Let's talk it through.
The strategy call is free and there's no obligation. We'll look at your business, answer anything that's still unclear, and recommend the right next step.
