The Web Mavericks

    Leads Don't Disappear.They Just Get Forgotten.

    80% of all sales happen after the third contact — but most businesses stop following up after the first. Get a system that keeps working the lead long after you've moved on.

    Automated Follow-Up Sequences

    How Many Leads Have You Lost to Silence?

    A lead comes in, you reach out once, they don't respond, and that's it — they're gone. Not because they weren't interested, but because nobody followed up again.

    You send one email or make one call, then move on to the next thing

    Leads go cold because there's no system reminding you to follow up

    You know most sales take multiple touches, but you don't have time for that many

    What Silence Actually Costs You.

    Every lead who goes quiet after one unanswered follow-up isn't gone by choice — they just moved on to whoever reached out next. With 80% of sales happening after the third contact, stopping at one isn't just leaving money on the table. It's handing that sale directly to a competitor who followed up.

    Automated Lead Flow Pipeline

    You know you should follow up more than once. You've probably even meant to circle back on leads that went quiet. But remembering to follow up on every single lead, at exactly the right time, on top of everything else running your business? That's not a discipline failure — it's just not humanly sustainable without a system doing it for you.

    Follow-Up That Runs Itself.

    From a one-time nurture sequence to ongoing multi-touch campaigns to AI-powered outbound calling for cold leads — we build the follow-up system so leads keep getting worked even after you've stopped thinking about them.

    The Part That Happens After Everything Else.

    Every call your AI receptionist takes, every form filled out on your site, every review request sent — it all flows into this. Automation isn't a separate tool bolted on top, it's what happens next after the rest of your system does its job.

    How It Works

    1

    We build your sequences

    Nurture emails and follow-up messages written and set up for your specific business.

    2

    Leads get worked automatically

    Every new lead enters the sequence without you lifting a finger.

    3

    Cold leads get a second chance

    At the Full Reactivation tier, AI outbound calling re-engages leads that went quiet.

    Foundation

    $200 one-time

    Basic email nurture sequence built for your existing CRM.

    Active Follow-Up

    $200/mo

    2-3 new follow-up sequences built every month.

    Full Reactivation

    $500/mo

    Everything in Active Follow-Up, plus AI-powered outbound calling to re-engage cold and dormant leads.

    Frequently Asked Questions

    Will this feel spammy to my leads?

    Not at all. We write conversational, value-driven messages that sound like they're coming from a real person following up, not a corporate blast.

    Can I turn off automation for a specific lead if I want to handle it personally?

    Yes! The moment a lead replies to an automated message, the sequence pauses so you can jump in and take over the conversation naturally.

    How is this different from just using email marketing?

    Email marketing is a broadcast to everyone. Automation is a targeted, multi-channel approach (email, SMS, AI voice) triggered by specific actions, ensuring leads get the right message at the right time.

    How many follow-up touches does a sequence include?

    It depends on your business and the campaign goal, but a typical sequence includes 5 to 7 touches spread across email and SMS over a couple of weeks to maximize response rates without overwhelming them.

    Can I write my own follow-up messages, or do you write them?

    We write them for you based on our proven frameworks, but you always get to review and approve everything before it goes live. If you have specific messaging you want to use, we can easily incorporate it.

    What's the difference between Active Follow-Up and Full Reactivation?

    Active Follow-Up focuses on nurturing new leads via email and SMS. Full Reactivation adds AI-powered outbound calling to actively dial and re-engage older, cold leads that have gone completely silent.

    Want It Built Into a Complete System?

    Follow-up automation comes standard in every Builder Ladder bundle — or get it running on its own.